Nike's Promotion
From Our Research
Technology has changed communication between marketers and customers in promotion because people talk over the internet all the time now with live chats or emails. This helps Nike communicate with the customer quickly. Promotional emails from Nike go to the customers and then if the customer has questions they can email or go straight to the website to ask questions about products or promotions.
The negatives towards technology are that it isn’t close and personal and the customer could ultimately be talking to a machine and people are not fond of that. People do want a real person talking to them.
Businesses use the internet all the time to promote their company and/or products. They use social media to reach out to customers and use sites like Twitter and Facebook to inform customers about their plans going forward. Nike has a Facebook and Twitter page to make sure customers know what upcoming products are coming in stores or what promotions are coming soon.
Promotional messages are sent to customers through emails a lot now and social media helps Nike get quick information to the customers. Nike sends out emails about the newest, greatest product to promote their new styles.
Technology has facilitated the use of sales promotions for Nike because they use the internet to show their customers the newest style or product and technology has revolutionized how Nike communicates with customers, how they reach out to customers, and how they get information to customers.
Simulations can show how the product will sell during certain times. If they want to promote a product they can try and predict how the product will sell once it’s in the market.
From Our Interview
"Our policy agenda also includes the promotion of access to sport and physical activity
in the various geographies in which we operate. We build coalitions and encourage governments to develop policies that promote physical activity and education in schools and places for youth to play. The solution requires a coordinated approach that considers the way our cities are designed; that schools become hubs for physical activity before, during and after formal education takes place; that our workplaces are structured to prioritize physical activity; as well as how community environments and volunteer organizations are engaged at the local level."
Technology has changed communication between marketers and customers in promotion because people talk over the internet all the time now with live chats or emails. This helps Nike communicate with the customer quickly. Promotional emails from Nike go to the customers and then if the customer has questions they can email or go straight to the website to ask questions about products or promotions.
The negatives towards technology are that it isn’t close and personal and the customer could ultimately be talking to a machine and people are not fond of that. People do want a real person talking to them.
Businesses use the internet all the time to promote their company and/or products. They use social media to reach out to customers and use sites like Twitter and Facebook to inform customers about their plans going forward. Nike has a Facebook and Twitter page to make sure customers know what upcoming products are coming in stores or what promotions are coming soon.
Promotional messages are sent to customers through emails a lot now and social media helps Nike get quick information to the customers. Nike sends out emails about the newest, greatest product to promote their new styles.
Technology has facilitated the use of sales promotions for Nike because they use the internet to show their customers the newest style or product and technology has revolutionized how Nike communicates with customers, how they reach out to customers, and how they get information to customers.
Simulations can show how the product will sell during certain times. If they want to promote a product they can try and predict how the product will sell once it’s in the market.
From Our Interview
"Our policy agenda also includes the promotion of access to sport and physical activity
in the various geographies in which we operate. We build coalitions and encourage governments to develop policies that promote physical activity and education in schools and places for youth to play. The solution requires a coordinated approach that considers the way our cities are designed; that schools become hubs for physical activity before, during and after formal education takes place; that our workplaces are structured to prioritize physical activity; as well as how community environments and volunteer organizations are engaged at the local level."