Use of Technology
Our Research
Technology has changed communication between marketers and customers in promotion because people talk over the internet all the time now with live chats or emails. This helps Nike communicate with the customer quickly. Promotional emails from Nike go to the customers and then if the customer has questions they can email or go straight to the website to ask questions about products or promotions.
Technology impacts promotion in a positive way because it’s fast and easy to communicate between one another. Nike has a lot of customers with questions so they need to have a quick way to answer those questions and technology gives them the power to do that.
The negatives towards technology are that it isn’t close and personal and the customer could ultimately be talking to a machine and people are not fond of that. People do want a real person talking to them.
Businesses use the internet all the time to promote their company and/or products. They use social media to reach out to customers and use sites like Twitter and Facebook to inform customers about their plans going forward. Nike has a Facebook and Twitter page to make sure customers know what upcoming products are coming in stores or what promotions are coming soon.
Promotional messages are sent to customers through emails a lot now and social media helps Nike get quick information to the customers. Nike sends out emails about the newest, greatest product to promote their new styles.
Technology has facilitated the use of sales promotions for Nike because they use the internet to show their customers the newest style or product and technology has revolutionized how Nike communicates with customers, how they reach out to customers, and how they get information to customers.
Simulations can show how the product will sell during certain times. If they want to promote a product they can try and predict how the product will sell once it’s in the market.
From Our Interview
"NIKE co-founded LAUNCH, a strategic collaboration between NASA, NIKE,the US Department of State and the US Agency for International Development (USAID) in 2010 to identify and support visionaries whose ideas, technologies and programs have the potential to create a better world."
Technology has changed communication between marketers and customers in promotion because people talk over the internet all the time now with live chats or emails. This helps Nike communicate with the customer quickly. Promotional emails from Nike go to the customers and then if the customer has questions they can email or go straight to the website to ask questions about products or promotions.
Technology impacts promotion in a positive way because it’s fast and easy to communicate between one another. Nike has a lot of customers with questions so they need to have a quick way to answer those questions and technology gives them the power to do that.
The negatives towards technology are that it isn’t close and personal and the customer could ultimately be talking to a machine and people are not fond of that. People do want a real person talking to them.
Businesses use the internet all the time to promote their company and/or products. They use social media to reach out to customers and use sites like Twitter and Facebook to inform customers about their plans going forward. Nike has a Facebook and Twitter page to make sure customers know what upcoming products are coming in stores or what promotions are coming soon.
Promotional messages are sent to customers through emails a lot now and social media helps Nike get quick information to the customers. Nike sends out emails about the newest, greatest product to promote their new styles.
Technology has facilitated the use of sales promotions for Nike because they use the internet to show their customers the newest style or product and technology has revolutionized how Nike communicates with customers, how they reach out to customers, and how they get information to customers.
Simulations can show how the product will sell during certain times. If they want to promote a product they can try and predict how the product will sell once it’s in the market.
From Our Interview
"NIKE co-founded LAUNCH, a strategic collaboration between NASA, NIKE,the US Department of State and the US Agency for International Development (USAID) in 2010 to identify and support visionaries whose ideas, technologies and programs have the potential to create a better world."